South Korea Cosmetics Exports Surge Past US, Rank 2nd Globally Behind France

जून 30, 2025

South Korea Cosmetics Exports 2025 Break Global Records

South Korea cosmetics exports 2025 have officially overtaken the United States, making the country the world’s second-largest cosmetics exporter after France. This massive leap in global positioning reflects the meteoric rise of K-beauty products worldwide. According to the Korea International Trade Association (KITA), between January and April 2025, South Korea cosmetics export totaled $3.61 billion—just ahead of the U.S.’s $3.57 billion.

South Korea Cosmetics Exports Beat Global Giants

In 2024, South Korea cosmetics exports totaled $10.3 billion, already overtaking Germany and ranking third globally. The industry clocked a jaw-dropping 20.3% growth—far higher than France’s 6.3% and America’s 1.1%.

Monthly South Korea Cosmetics Exports Surge Continues

The momentum of South Korea cosmetics exports continued strongly in 2025:

• January: $750.8 million
• February: $885.9 million
• March: $939.9 million
• April: $1.03 billion (record high)

This consistent rise shows the unstoppable trajectory of South Korea cosmetics exports in the global market.

K-Beauty Spreads to Europe and the Middle East

Emerging markets are rapidly adopting K-beauty. From January to May 2025:

• Poland: Imports surged 121% to $111.8 million
• UAE: Rose 74% to $99.3 million

These numbers underline how South Korea cosmetics exports are conquering new global frontiers.

K-Beauty’s U.S. Market Dominance

In 2024, South Korea became the top cosmetics exporter to the U.S., shipping $1.7 billion worth of products—outshining France’s $1.26 billion. Currently, K-beauty commands 22% of the U.S. import market and an impressive 40% in Japan, a testament to the scale of South Korea cosmetics exports.

Celebrity Power and Smart Marketing Fuel Demand

Analysts credit South Korea cosmetics exports growth to smart marketing moves:

• K-pop and K-drama celebrity tie-ins
• LED beauty devices and stick balms featured in shows
• Influencer campaigns and aesthetic packaging

All of these are pushing K-beauty into the mainstream in markets like Europe and America.

Investment in Innovation Driving South Korea Cosmetics Exports

In 2024, the country produced ₩17.54 trillion (~$12.8 billion) worth of cosmetic goods. Skincare dominated production with ₩10.3 trillion, making up 58.7% of total output. Meanwhile, color cosmetics like lipsticks jumped 51.4% to ₩2.68 trillion.

This production boom directly boosted South Korea cosmetics export, now seen as innovation leaders.

Foreign Investment and M&A Boost Export Potential

• L’Oréal acquired South Korea’s Dr.G in 2024.
• 18 M&A deals were recorded, totaling $1.6 billion.

These deals validate the long-term potential of South Korea cosmetics exports, attracting global attention.

Expansion Plans Despite Trade Barriers

Despite potential 25% tariffs by the U.S., South Korea cosmetics remain bullish. Brands like Tirtir, d’Alba, Torriden, and Beauty of Joseon are entering physical stores like Sephora, Target, Ulta, and Costco.

Government Support Powers K-Beauty Brands

The Korean government has institutionalized support:

• Cosmetics Day (September 7)
• Regulatory reforms
• A $27 million fund for beauty startups

All of this ensures long-term support for South Korea cosmetics export.

Star Products and Global Reach

Brands like COSRX, now under Amorepacific, are flourishing. Their snail essence serum ranks among Amazon’s top sellers in the U.S.—an iconic example of South Korea cosmetics success.

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