Introduction: What Is National Clean Beauty Day?
National Clean Beauty Day is celebrated every year to raise awareness about safe, natural, and eco-conscious skincare and beauty products. Initiated in 2020 by Juice Beauty, this day encourages individuals to reflect on the products they use on their bodies and take steps towards a healthier beauty routine. With increasing concerns around harmful chemicals, sustainability, and ingredient transparency, National Clean Beauty Day is a call to embrace cosmetics that align with both personal wellness and environmental care.
Try Clean Beauty Products
One of the most practical ways to celebrate National Clean Beauty Day is by experimenting with clean beauty products. These are cosmetics free from toxic ingredients like parabens, sulfates, synthetic fragrances, and phthalates. Brands such as Juice Beauty, Versed, Loli, and Codex Beauty are leading the way with eco-friendly, cruelty-free, and vegan formulations.
If switching your entire beauty routine sounds overwhelming, start slow. Replace one product each month with a clean version. Whether it’s a face moisturizer, sunscreen, or lip balm, small steps lead to big impacts—on your health and the environment.
Learn More About Clean Beauty Terms
Understanding labels and terminology is essential in your clean beauty journey. Here’s a quick breakdown:
- Clean: Generally refers to non-toxic ingredients safe for human use.
- Natural: Ingredients sourced from nature, not necessarily non-irritating.
- Cruelty-Free: Products not tested on animals.
- Vegan: No animal-derived ingredients.
- Paraben-Free: Parabens are preservatives linked to hormone disruption.
- GMO-Free: Products without genetically modified organisms.
Confused by scientific names like tocopherol or ascorbic acid? Use tools like EWG’s Skin Deep Database to look up ingredients and understand their effects.

Make Your Own Clean Beauty Products
DIY beauty is a wonderful and budget-friendly way to ensure you’re only using the cleanest ingredients. Here are a few simple ideas:
- Face Mask: Mix organic honey, turmeric, and yogurt for a natural glow.
- Lip Balm: Combine coconut oil, beeswax, and a drop of peppermint oil.
- Body Scrub: Use brown sugar, olive oil, and a few drops of lavender essential oil.
Not only are these recipes effective, but they’re also sustainable and free of preservatives or harmful chemicals.
Why Clean Beauty Matters for the Planet
Clean beauty isn’t just about personal care; it’s about environmental responsibility too. Opt for products with recyclable packaging, biodegradable ingredients, and minimal carbon footprints. Juice Beauty, for instance, uses solar-powered production and sustainable packaging, proving beauty can be both luxurious and conscious.
History of National Clean Beauty Day
Founded by Juice Beauty on their 15th anniversary in 2020, National Clean Beauty Day is a reflection of founder Karen Behnke’s vision for non-toxic, organic skincare. Struggling to find safe cosmetics during her pregnancy, Behnke created a brand that uses antioxidant-rich juices instead of petroleum-based ingredients. Today, Juice Beauty is available at Target, Ulta, Sephora, and other major retailers. Their mission inspires countless other brands to follow suit.

Ways to Participate in National Clean Beauty Day
- Host a clean beauty swap party with friends.
- Share your clean beauty haul on social media with hashtags.
- Support local or indie clean beauty brands.
- Take a virtual class or webinar on clean skincare.
- Donate or recycle old, unused, or harmful cosmetics.
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