Bollywood superstar Ranbir Kapoor has made headlines not just for his performance as Lord Rama in the upcoming magnum opus Ramayana, but also for his major financial move. Kapoor recently invested Rs 20 crore in Prime Focus Studio, the production company behind Ramayana, after the teaser of the film led to a major stock market boost for the firm.
Ramayana Teaser Sends Shares Soaring
On July 3, the teaser for Ramayana was unveiled, quickly going viral and igniting social media chatter. But the effects weren’t limited to just digital enthusiasm. Prime Focus Studio, listed on the Bombay Stock Exchange (BSE), saw its stock jump significantly after the teaser launch. Prior to the teaser drop, the company’s share price had already increased 30%, climbing from Rs 113.47 to Rs 149.69 between June 25 and July 1 following an equity issuance of 462.7 million shares approved by the board.
However, once the teaser went live, the shares skyrocketed further to Rs 176 before settling at Rs 169 by market close, reflecting a new market capitalisation of approximately Rs 5,200 crore.
Ranbir Kapoor’s Rs 20 Crore Investment
According to stock market insiders, Ranbir Kapoor didn’t just stop at portraying Lord Rama onscreen. He took a significant step as a stakeholder by purchasing 1.25 million shares in Prime Focus, translating to an investment of about Rs 20 crore at current market rates.
This move aligns Kapoor’s financial interests directly with the movie’s success and showcases his confidence in the film’s global appeal and the studio’s technical capabilities.
Who Owns Prime Focus Studio?
Prime Focus is helmed by Namit Malhotra, a globally renowned name in the VFX industry. The studio has been part of major Hollywood productions including Dune and No Time to Die. With Ramayana, the studio is aiming to bring Indian mythology to the world stage with cutting-edge visual effects and a star-studded cast.
Namit Malhotra’s vision has already begun to yield results, as the teaser’s release triggered a massive boost in investor confidence. The buzz suggests that Ramayana could emerge as India’s most ambitious cinematic venture.
Mega-Budget, Mega-Cast
Directed by acclaimed filmmaker Nitesh Tiwari, Ramayana is being released in two parts — the first in Diwali 2026 and the second expected in 2027. The ensemble cast includes:
- Ranbir Kapoor as Lord Rama
- Sai Pallavi as Sita
- Yash as Ravana
- Sunny Deol as Lord Hanuman
- Ravi Dubey as Laxman
The film also brings together the legendary musical talents of A.R. Rahman and Hans Zimmer for its score — a first-of-its-kind Indo-Western collaboration.
Strategic Timing and Future Prospects
The investment by Kapoor also comes at a time when the Indian film industry is undergoing a transformation, merging star power with business acumen. Industry experts believe that such strategic investments by actors could redefine how Bollywood functions — moving stars from just faces of the movie to real stakeholders.
Moreover, Ramayana being a two-part saga gives Prime Focus a longer tail for monetization, through OTT rights, international distribution, merchandising, and brand partnerships.
Audience Anticipation at an All-Time High
Ever since the cast was announced, fans have been eagerly awaiting every update. The teaser gave a glimpse into the visual scale, powerful character designs, and epic treatment of the tale. Ranbir Kapoor’s portrayal of Rama was widely appreciated for its gravitas and restrained power.
Meanwhile, Yash’s menacing look as Ravana has also drawn comparisons to global fantasy villains — suggesting that the movie might strike the perfect balance between Indian cultural depth and Hollywood-level spectacle.
Box Office Forecast and Industry Impact
Analysts are forecasting a record-breaking run for Ramayana. With an estimated budget of over Rs 600 crore, the film is expected to shatter multiple records. The buzz from the teaser alone has revived interest in mythological epics in Bollywood and sparked talks of similar big-budget projects being greenlit.
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