Zomato has set a new benchmark in advertising with a powerful campaign featuring Shah Rukh Khan, AR Rahman, Jasprit Bumrah, and Mary Kom. This Zomato ad isn’t just about star power—it’s a tribute to the relentless hustle that defines greatness. The video was shared by Deepinder Goyal, Zomato’s CEO, and is being hailed as one of the brand’s boldest creative decisions yet.
The focus keyword “Zomato ad” is at the heart of this campaign. It begins with iconic visuals of these four national treasures, immediately pulling viewers into a deep emotional reflection on what fuels success. According to Goyal, this Zomato ad is not designed to glorify celebrities, but to spotlight the effort behind their fame.
The Core Message of the Zomato Ad
At first glance, it may look like a standard brand commercial, but the Zomato ad does much more. Through intense visuals and a powerful voiceover, the video asks one simple question: What is their secret ingredient?
The narrator answers with emotion
“They know the taste of sweat. The salt of tears. They wake up when it’s dark, show up when it’s hard. They know what it takes. Retakes. Mistakes.”
And then comes the core message:
“The secret ingredient is hustle.”
This is the defining line of the Zomato ad. It doesn’t glorify celebrity lifestyles—it celebrates every individual grinding through daily life, trying to chase their dreams.
Icons Featured in the Zomato Ad
Shah Rukh Khan – The King of Consistency
Shah Rukh Khan, seated regally on a throne, reflects his three-decade-long journey of consistent performance in Indian cinema. The Zomato ad shows how hard-earned his success has been.
Jasprit Bumrah – Precision Under Pressure
The ad opens with the Indian fast bowler mid-action, symbolizing discipline, control, and years of sweat. In the Zomato ad, Bumrah stands for those who perfect their craft with time.
AR Rahman – Composing Greatness
India’s Mozart, AR Rahman, appears with flashes from his concerts and studio sessions. His presence in the Zomato ad resonates with artists and dreamers everywhere.
Mary Kom – Punching Beyond Limits
Mary Kom’s journey from small-town India to global stardom represents sheer resilience. In the Zomato ad, she symbolizes strength in silence and persistence through pain.
Deepinder Goyal’s Thoughts on the Zomato Ad
The CEO shared the Zomato ad on X (formerly Twitter), saying:
“This isn’t an ad. It’s a belief in effort over everything else.”
He elaborated that the brand is celebrating not just these icons, but every Indian who clicks “Place Order” in between chasing goals, raising families, or surviving rough days. The Zomato ad is dedicated to that fire inside each person, which needs fuel—and food plays that role.
Public Response to the Zomato Ad
Within just 30 minutes of its release, the Zomato ad had over 20,000 views. Users on social media showered it with praise.
- “What a banger! Finally someone pivots to Nike mode,” said one.
- “Beautifully said. Effort fuels dreams – every single day,” wrote another.
- Some, however, suggested Zomato also promote healthy eating alongside the hustle narrative.
Still, the ad struck a strong chord. The Zomato ad joins the elite league of brand storytelling in India—rooted in emotion, honesty, and aspiration.
Why the Zomato Ad Works
This isn’t just another celebrity-packed promo. The Zomato ad takes a bold risk—it sells belief instead of food. And it wins.
It connects with every dreamer. Every hustler. Every Indian.
Because in the end, the secret ingredient isn’t luxury, luck, or even talent—it’s effort.
The Zomato ad tells us: if you’ve got hustle, you’ve got greatness in the making.
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