Katrina Kaif Named Global Ambassador for Maldives Tourism

Bollywood’s leading actress Katrina Kaif has added another feather to her cap by becoming the global brand ambassador for Maldives tourism. This exciting announcement comes just ahead of Prime Minister Narendra Modi’s scheduled diplomatic visit to the island nation in July.

The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, revealed the partnership as part of its newly launched Summer Sale Campaign. The goal of this campaign is to attract international tourists during the peak summer season, showcasing the Maldives’ unmatched luxury, serene beaches, and vibrant marine life.

Katrina Kaif: The Perfect Choice for Global Branding

In a stunning promotional shoot released by Visit Maldives, Katrina Kaif can be seen posing elegantly against the turquoise Maldivian coastline. Her association with the Maldives is described as “a true icon of grace and elegance,” aligning seamlessly with the island’s luxurious image.

Talking about this new journey, Katrina shared her excitement, saying,

“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life.”

Her immense popularity and global fan base make her an ideal representative for the Maldives on the world stage. Through this collaboration, she aims to promote the island as a must-visit luxury destination for travelers around the globe.

Strategic Move Before PM Modi’s Visit

The announcement of Katrina Kaif as a tourism ambassador isn’t just about celebrity influence—it also has diplomatic significance. Prime Minister Narendra Modi is expected to visit the Maldives in July, marking his first official trip since the new leadership took charge in 2023. The collaboration highlights the Maldives’ dual approach of expanding its tourism economy while strengthening diplomatic relations with India.

Speaking on the partnership, MMPRC CEO and Managing Director Ibrahim Shiuree stated,

“Her vibrant personality and global connection with audiences make her the perfect choice to represent the Maldives as we launch our Summer Sale in key international markets.”

This campaign aims to boost not only tourist inflow but also the Maldives’ soft power in global tourism diplomacy.

Focus on Indian Tourists and Global Travelers

Indian tourists form a significant portion of the Maldives’ annual international visitors. With Katrina Kaif onboard, MMPRC is clearly focusing on strengthening this bond further. The collaboration is expected to bring renewed interest from both Indian and global travelers seeking luxury, adventure, and tranquillity.

With the combined appeal of a Bollywood superstar and the stunning beauty of the island nation, Maldives tourism is poised to make a major impact this summer season.

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