Salman Khan’s trusted bodyguard Shera, known for his decades-long loyalty and imposing presence, has stepped into the spotlight in a brand-new way. After serving as the superstar’s shadow for over 30 years, Shera has made his acting debut in a Raksha Bandhan advertisement for a popular grocery delivery app. The internet is buzzing with admiration for his performance, with many viewers pleasantly surprised by his natural screen presence.
From Salman’s Protector to On-Screen ‘Bhai’
Shera, whose real name is Gurmeet Singh Jolly, has been synonymous with Salman Khan’s security since 1995. His towering frame, calm demeanor, and protective instincts have made him an inseparable part of the actor’s life. While he briefly appeared in Salman Khan’s 2011 film Bodyguard, this new ad marks his first speaking role on screen.
The Raksha Bandhan commercial showcases Shera in a completely new avatar—playing the role of a ‘bhai’ to women in need.
The Raksha Bandhan Ad Concept
The advertisement, released ahead of Raksha Bandhan, cleverly blends humor, emotion, and social messaging. Shera is shown helping different women in everyday situations—shielding one from an inappropriate classmate, getting another an autorickshaw during heavy rains, and assisting others in moments of distress.
The core message is simple: Shera is everyone’s bhai. The brand then encourages viewers to reciprocate this protective love by sending a rakhi to their ‘bhai’ through their service. The use of the word ‘bhai’ is a smart nod to Salman Khan, who is fondly called ‘Bhai’ by fans, making the ad even more memorable.
Internet’s Reaction to Shera’s Acting Debut
As soon as the ad dropped online, it spread rapidly across Instagram fan pages, marketing forums, and Bollywood discussion groups. Many netizens praised Shera for his authentic performance, saying he looked natural and convincing in front of the camera.
Some users drew playful comparisons, saying Shera resembled cricketer Yuvraj Singh or singer Mika Singh in his appearance. Others appreciated the brand for using a real-life figure associated with the idea of protection, rather than casting a random actor.
The overwhelming response suggests that Shera’s entry into acting—albeit in an ad—has struck a chord with audiences.
Shera’s Journey Before Acting
Shera’s career trajectory is nothing short of remarkable. Born Gurmeet Singh Jolly, he started out as a bodybuilder, winning the Mumbai Junior title in 1987 and becoming the runner-up in Mr. Maharashtra Junior in 1988. His physical strength and discipline made him a natural fit for the security industry, and by the early 1990s, he was already working as a bodyguard.
In 1995, Shera joined Salman Khan’s security detail, eventually becoming the head of Tiger Security, his own firm that handles celebrity security. Over the years, he has provided protection not just to Salman, but also to international stars like Justin Bieber during his 2017 Mumbai concert.
Salman Khan’s Connection to the Ad
While Salman Khan himself does not appear in the Raksha Bandhan campaign, his influence is evident. The use of the term ‘bhai’ is an unmistakable nod to Salman’s nickname among fans. Shera’s association with Salman for over three decades adds a layer of authenticity to the ad’s theme of protection and brotherhood.
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Salman Khan’s Current Career Phase
Shera’s acting debut comes at a time when Salman Khan is in the news for his recent release, Sikandar, directed by AR Murugadoss and co-starring Rashmika Mandanna, Kajal Aggarwal, and Sathyaraj. Despite high expectations, the film underperformed at the box office, earning ₹176 crore against a ₹200-crore budget.
While Salman navigates his own career challenges, Shera’s on-screen debut has emerged as a refreshing and unexpected development in the Khan camp.
What This Means for Shera’s Future
Given the positive reception, it wouldn’t be surprising if Shera gets more opportunities in commercials or even cameo roles in films. His real-life reputation as a loyal protector gives him a unique screen persona that audiences seem to connect with instantly.
Whether this ad marks the start of a new chapter in Shera’s life or remains a one-off appearance, it has certainly showcased a new side of the man who has stood silently behind one of Bollywood’s biggest stars for decades.
Shera’s Raksha Bandhan ad debut is more than just a marketing gimmick—it’s a celebration of his long-standing image as a guardian figure. By stepping in front of the camera, Shera has reminded fans that even those who stand in the background have their own stories and talents worth sharing. With the internet’s stamp of approval, fans are now curious to see whether this loyal bodyguard will continue his acting journey or return to the shadows beside Salman Khan. Either way, the brotherly spirit he displayed in the ad has already made a lasting impression.
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📄 This content was originally published on www.hindustantimes.com on 2025-08-02. Read the original article here: https://www.hindustantimes.com/entertainment/bollywood/salman-khans-bodyguard-shera-makes-acting-debut-in-new-ad-plays-everyones-bhai-instamart-raksha-bandhan-campaign-101754106152496.html